How to Create Play Store Screenshots in Figma in 2026

Most Android apps don’t fail because they're bad. They fail because users don’t get it fast enough. On the Play Store, screenshots are where users decide whether to give your app a chance or not. Nothing else takes the attention. Not the description. Not the reviews. Not even the rating, at least not initially.

Screenshots are your first real conversation with a potential user. If Play Store screenshots don’t communicate the app’s value in a few seconds, users scroll. And once they scroll, they’re gone. You lost someone who could have installed your app, maybe even pay for the subscription.

Good thing you are here! This guide walks you through how to create Play Store screenshots in Figma, where Figma works well, where it starts to break down, and when it makes sense to consider a more specialized alternative.

Play Store screenshots are the strongest conversion factor after your app icon and title. This is especially true for users who discover your app through organic search. Most users decide whether to install or leave within 3–7 seconds of checking your Play Store screenshots. That’s not a lot of time to explain what your app does, which means you need to make the most out of it.

Well-optimized Play Store screenshots alone can improve install conversion rates by 20–40%, even when ratings, reviews, and keywords stay the same. That’s why ASO specialists obsess over visuals, including the Google Play Store itself.

Users scan screenshots from left to right, giving the most importance to the first 2-3 images. If your first screenshot fails to explain the core value, most users won’t bother swiping further.

At a glance, users want to understand:

• What does this app do?

• Who is this app for?

• Why is this app better than the rest?

Apps with consistent, well-structured Play Store screenshots are perceived as more polished, more reliable, and more actively maintained.

Google Play Store screenshot requirements are strict and often misunderstood. Even when Play Store screenshots get approved, incorrect sizing can kill readability and conversion. Designing Play Store screenshots without understanding these crucial requirements almost always leads to rejection and redos.

Official size, resolution, and aspect ratio guidelines

Google Play Store doesn’t allow random canvas sizes. Play Store Screenshots must follow specific aspect ratio ranges set by Google. If your Play Store screenshots use the wrong aspect ratios, Google Play may automatically crop or scale them, causing distortion.

Understanding these rules upfront saves time during app launch and helps you avoid messy last-minute fixes.

Common mistakes developers make with Play Store screenshots

Save time by avoiding these common Play Store screenshot mistakes.

• Reusing iOS screenshots for Play Store screenshots: Android and iOS have different screen ratios, UI patterns, and design expectations. What looks right on the App Store screenshots can appear cropped, scaled, or out of place in Play Store screenshots.

• Designing screenshots for desktop only: Most users scroll through apps on smartphones. Using desktop-oriented Play Store screenshots can cause confusion and turn your primary audience away. 

• Ignore safe margins: Play Store screenshots should be optimized so that your main text is still visible on small screens. Keep at least 10-15% padding on all sides of screenshots.

• Using landscape screenshots everywhere: Most developers avoid using landscape Play Store screenshots as they don’t add much value and make it hard to focus on the main app UI. Use them in rare cases only.

• Overloading screenshots with text: This is the most common mistake. Most designers add too much text, thinking it will add more value, but it ends up looking crammed.

Figma is a general-purpose UI and product design tool used by most Android teams today. Since most designers use Figma for app screens, it only makes sense to use it for Play Store screenshots too. Figma is a great design tool, offering complete creative control, but it leaves workflow decisions entirely up to you.

Play Store screenshots creation in Figma is flexible, powerful, and mostly manual. The results depend heavily on how well you understand the layout, spacing, and hierarchy of Play Store screenshots.

Starting From a Blank Canvas

Play Store screenshots in Figma can be created in 2 ways: starting from scratch or using a pre-designed template from the Figma Community. 

Starting from scratch gives maximum freedom, but it also comes with maximum responsibility. You need to set Play Store-compliant canvas sizes manually. Aspect ratios and resolutions must be researched beforehand. App screens must be exported from Android builds and imported manually.

From spacing, alignment, and hierarchy to Play Store-ready screenshots, everything is on you.

This approach works best for experienced designers and teams with strong design understanding. But at the same time, this approach is highly time-consuming, error-prone, and difficult to scale.

Using Pre-Made Figma Play Store Screenshot Templates

Play Store screenshot templates can significantly reduce setup time. Most templates include preset frames for multiple screenshots, helping you skip manual efforts on spacing and layout. Play Store screenshot templates also help create visual consistency; they are designed to tell a story.

However, Play Store screenshot templates don’t eliminate manual effort, which means app screens and text captions still need to be replaced one by one. Template quality varies depending on the source; if the original Play Store screenshot template isn’t Play Store compliant or has significant quality issues, there’s nothing much you can do. 

This is the most common Figma workflow, mainly because it’s faster and requires less manual work compared to starting from scratch.

Create an account on Figma

Start by creating a Figma account or logging in with saved credentials. 

Choose a Play Store screenshot template in the Figma community

Open the Figma Community and search for “Play Store screenshot templates.” Click Open in Figma to clone a version of the original file in your Figma file.

Navigate through Pages and Layers

Once you are inside the Figma file, locate the pages section on the left panel. Navigate to the templates page where editable designs exist. 

Just below the pages, you will see a layers section. Navigate to the screenshots section, where you will find the editable placeholder screens. 

Select Android Screenshots

Click the screenshots layer and expand it to find the Android phone. This will highlight all the placeholder screens for Android.

Copy-paste App UI Screens

To add your app screens in placeholders, first copy and paste all app screens into the Figma file. 

Each placeholder screen represents a Play Store screenshot. Click on Screen 1; Screen 1 will get selected. Copy and paste your app's real UI into each placeholder screen. 

Repeat until all placeholder screens are filled.

Next, move to the templates layer. Click the Android phone. You will see the template is automatically updated with your added app screens. 

Each template consists of multiple frames (frames 1-5). Each frame represents a single Play Store screenshot

Edit Text Captions

Replace the text on screenshots with your own benefit-focused headings. To do this, click on Template 1 and then click on Frame 1. This will select the first screenshot, double-click the text you want to replace, and type the new text. 

Keep the text copy short and readable on small Android screens. Apply consistent font styles and sizes and avoid decorative fonts.

Change Background Color

To change the background color, Select Frame 1, double-click it, and use the fill option in the right-side panel settings. Use high-contrast background colors to attract more attention and maintain consistent color themes.

Export the Final Play Store Screenshot Template

When finished, select the entire template 1.

Click on the Export option at the bottom of the right-side panel settings. Export screenshots in JPG or PNG. Avoid SVG or PDF formats. Preview exports on real Android devices before uploading. 

Familiar Tool for Most Product Teams

Figma is already part of most Android workflows as it’s being used by almost everyone nowadays. There’s no extra learning curve. App screens can be reused directly. Designers and developers collaborate in the same environment. This familiarity is especially helpful when you are designing Play Store screenshots in Figma for the initial app launch.

Complete Creative Control Over Screenshot Design

Figma offers you complete freedom over layout, spacing, and composition, as well as advanced design options to create Play Store screenshots in Figma. There are no enforced structures or restrictions, which makes it a highly flexible and popular tool among expert designers.

Easy Access to Free Play Store Screenshot Templates

The Figma Community offers a large number of Play Store screenshot templates. These lower the barrier for early-stage teams and make experimentation easier. Play Store screenshot templates help teams test different styles before committing to the final option.

Strong Collaboration and Feedback Workflow

Figma’s real strength shows up when multiple people need to review screenshots. Designers, developers, marketers, and founders can all work together simultaneously. This shortens review cycles, reduces misunderstandings, and makes early changes faster compared to sharing static images back and forth.

Works Well for One-Time or Early-Stage Needs

Figma works best when screenshot creation is a one-time or infrequent task. For first-time Play Store launches or early-stage products, the manual effort is manageable. You get flexibility without committing to a new tool, which makes Figma a practical short-term solution before screenshot updates and localization come into play.

At some point, screenshot creation stops being a design problem and becomes a workflow problem.

That’s where AppLaunchpad fits.

AppLaunchpad is a leading screenshot generator specifically designed to create Play Store screenshots. Unlike Figma, on AppLaunchpad, Play Store Requirements are handled automatically. Layouts are structured. Templates are Google Play Store compliant, and repetition is removed.

Choosing AppLaunchpad over Figma is less about design preference and more about time and workflow efficiency. As apps grow, screenshot creation shifts from a creative task to a repeatable operational task.

Built Specifically for Play Store Screenshot Creation

AppLaunchpad is purpose-built around Google Play requirements. No manual research. No guessing. Play Store screenshot templates align with how screenshots actually appear on the Play Store, reducing compliance issues and rejection risks.

Faster Screenshot Creation With Ready-to-Use Templates

Ready-made Play Store screenshot templates eliminate the need for manual canvas setup. You can start creating screenshots within minutes. AppLaunchpad offers Play Store-compliant Play Store screenshot templates, which remove guesswork and layout decisions. 

Easier Updates When App Screens Change

AppLaunchpad offers features such as smart cloning, which can copy Play Store screenshots across multiple devices without recreating a new Play Store screenshot template from scratch. App screens can be replaced without redesigning layouts. This way, screenshot updates after new releases become realistic rather than painful.

Simplified Localization for Multiple Languages

AppLaunchpad comes with a unique in-built feature: AI-powered localization. With AI-powered localization, you can translate all the text on your Play Store screenshots templates into multiple languages in one click. This is especially helpful if you are planning to localize your Play Store screenshots or if your app has global users.

Zero Design Skill Required to Get Professional Results

On AppLaunchpad, you can get store-ready screenshots without any design skills. From layout and visual hierarchy to text captions, everything is handled by Play Store screenshot templates. You just need to upload your app screens and make basic changes. 

Scales Better as Your App and Team Grow

AppLaunchpad is built to handle multiple apps and screenshot projects from a single interface. Projects stay organized, maintenance effort drops, and screenshot management becomes predictable with time as your app grows.

Sign up on AppLaunchpad

Visit AppLaunchpad and sign up using your Google or email account. If you already have an account, log in with your saved credentials. All projects are saved automatically, so you can always return later.

Select how you want to create screenshots.

Once inside the dashboard, you’ll see two options: Start from scratch or Use pre-designed templates. For most developers, templates are much faster. They reduce manual work and already follow Play Store-compliant layouts, which is what we will focus on.

Choose an Android device

Choose an Android device. AppLaunchpad supports the latest Android devices by default, and if you want older device models, you can easily select them using the “More screenshot sizes” option.

Select a pre-designed Play Store screenshot template

Once you have selected a device, browse templates and choose one that matches your app’s category or style. If you’re on a free plan, look for templates labeled "free." 

Once inside the editor,  start customizing the selected template

Upload App UI Screens

Upload your app screens and place them into each screenshot frame

Edit the Text Captions

Add, remove, or edit text inside the template. Customize font size, alignment, and spacing for better readability.

Customize the Background

Apply background customization if needed. Choose a background color, gradient, or upload a background image.

Add Design Elements

Add extra elements like Google Play Store icon or Google Play badges, App icons, Illustrations, or design elements

Export Final Screenshots

Export your screenshots as JPG or PNG. Screenshots will be downloaded as a ZIP file to your local computer.

Note: All projects are automatically saved. You can return at any time to make edits or revisions without starting over.

Figma is a capable tool, but capability alone doesn’t make it the best option for Play Store screenshots.

If you already use Figma for UI design, have decent design skills, and only need screenshots occasionally, Figma is worth giving a shot. It gives you complete creative control and keeps everything in one place, which works well for early-stage apps or one-time app launches.

That said, Figma’s weaknesses become apparent the moment screenshots become a repetitive task. Frequent UI updates, localization, multiple versions, and ongoing ASO work make screenshot creation a time-intensive maintenance task. 

The real cost of Figma isn’t money spent. It’s time, attention, and dependency on design expertise.

If Play Store optimization is part of your growth strategy and you value speed, consistency, and scalability, a purpose-built tool like AppLaunchpad is simply a better long-term fit.

1. Figma vs AppLaunchpad: Which one is right for you?

Figma is the right choice if you already use it daily for UI design, create screenshots once in a while, and are comfortable handling layout, sizing, and exports manually.

AppLaunchpad makes more sense if screenshots are a part of your growth or ASO strategy, you update them often, plan to localize in multiple languages, or want professional results without relying on design skills.

2. What’s the main difference between Figma and AppLaunchpad?

Figma is a general-purpose design tool that offers flexibility but no guidance specific to the Play Store. AppLaunchpad is explicitly built for Play Store screenshots and handles sizing, structure, and consistency for you. With Figma, quality depends on discipline, design skills, and time; with AppLaunchpad, it’s all in the workflow.

3. Does Figma Support Play Store Compatible Screenshot Resolutions?

Yes, but only if you set everything manually. Figma doesn’t explicitly support Play Store resolution or aspect ratio rules, so compatibility depends entirely on whether you create frames correctly, export at the right scale, and verify correct dimensions before upload. There are no built-in checks or warnings in Figma.

4. What Design Expertise Do You Need to Create Play Store Screenshots in Figma?

You need at least beginner-to-intermediate design expertise. Understanding visual hierarchy, basic typography, screenshot layout, spacing, and contrast is essential. Figma won’t fix poor layout decisions, so screenshot quality varies greatly depending on who’s designing.

5. Can I Create Play Store Screenshots in Figma for Free?

Yes. Figma’s free plan is enough to create Play Store screenshots. You can either use the free Figma plan to design yourself or use a free Play Store screenshots template from the Figma community. The free plan is helpful for basic screenshots, but don’t expect trendy designs or the latest device frames.