Table of Contents
Introduction
App preview videos give potential users a quick, engaging look at your app’s main features and functionality. These videos help you make a powerful first impression on the App Store. We'll explore the essentials of creating an effective app preview, from key guidelines set by the App Store to practical steps for production.
Additionally, we’ll cover useful tools to help you craft a preview that both stands out and aligns with Apple’s standards.
What is App Preview Video?
An App Preview is a short video that highlights your app’s functionality, features, and user experience.
It appears on the App Store product page to give users a clear understanding of what your app offers before they download it. This video can help potential users make a more informed decision, increasing the chances of engagement and downloads.
App previews automatically play on your product page and in search results, and you can also use them in Apple Search Ads.
Why App Preview Videos Matter for ASO
App preview videos play a critical role in boosting app visibility and discoverability. They improve your app’s ranking in search results, making it easier for potential users to find.
Featuring an app preview also increases the chances of your app being promoted on the App Store, which can enhance its reach. Additionally, these videos help increase conversion rates, turning more visitors into active users.
App previews engage users more effectively than static images, showcasing the app’s key features and giving a hands-on look at its functionality. This visual engagement helps users make quicker, more confident decisions, speeding up the download process.
By appearing directly on your product page, an app preview video gives potential users a clear understanding of what your app offers before they download.
App Preview Guidelines for the App Store
Planning and Storytelling
Plan your app preview video to highlight its most exciting features and functionalities. Create a cohesive storyline that guides the viewer through key app elements. Each preview should bring something fresh, introducing new aspects and updates.
Content Standards
When creating an app preview video for the App Store, ensure all content meets Apple’s standards. Avoid including any violent, adult, or profane themes, as these violate the App Store's content guidelines.
Focus on showcasing the app’s core functionality or gameplay to keep it relevant and useful for users. Only display in-app content; filming external interactions or unrelated scenes is not permitted. Keeping the content focused and within guidelines improves the video’s appeal and increases the likelihood of approval.
Legal Considerations
When creating your app preview video for the App Store, it’s crucial to consider legal aspects. Use only content that you have authorized for use. This includes ensuring you have proper licensing for all visuals and sounds.
Additionally, make sure you have the rights for any music, trademarks, and intellectual property featured in your video. By adhering to these guidelines, you protect yourself from potential legal issues.
Visual Design
When creating your app preview video, focus on visual design. Incorporate graphic elements, such as touch hotspots, to guide viewers. Capture your video in the app's native resolution to ensure clarity and avoid misleading transitions that could confuse users.
Add context by including clear and legible copy, keeping in mind that viewers may watch with muted playback. This approach helps convey your message effectively and enhances the overall viewing experience.
Audio Quality
When creating an app preview video for the App Store, focus on audio quality. Use consistent music scores that enhance the viewing experience. Incorporate relevant sound effects to make your app come alive.
Ensure that voiceovers are of high quality and free from background noise. This clarity helps users understand your app better. Additionally, be transparent about any in-app purchases or subscription requirements. This honesty builds trust with potential users.
App Preview Video Requirements
When creating an app preview video, you need to follow specific guidelines.
- Maximum file size: 500MB
- Video length: 15 - 30 seconds
- Accepted file formats: .mov, .m4v, .mp4
- Frame rate: 30 FPS
- Resolution: Device-specific
- Default poster frame setting: 5 seconds
- Placement: Videos appear as the first item in the app’s image gallery
- Upload limit: Up to 3 app previews for each language supported by your app
- Orientation: Portrait or landscape (macOS and tvOS previews only in landscape)
- OS device capture and playback: iOS 8 or later
- Upload and playback requirements: Safari 8 and macOS 10.10 or later
- Autoplay: On mute when a user views the app page
- Target bit rate: 10-12 Mbps
Step-by-Step Guide to Creating an App Preview Video
Pre-Production Planning
First, define the purpose of your video and identify your target audience. Understanding who will watch the video helps you tailor your message. Next, outline the key features and content you want to showcase.
This ensures you highlight the most important aspects of your app. Finally, develop a storyboard or script to structure your narrative. This will keep your video organized and focused, making it easier for viewers to follow along.
Capture Footage
Start by capturing footage of your app. Set up your device in a well-lit area to ensure good visibility. Position it correctly for the best angle. Use screen recording software to document how users interact with your app.
Focus on showcasing gameplay and core functionalities. Avoid including cutscenes or unnecessary visuals that might distract from the app’s main features.
Editing the Video
Start by importing your captured footage into a video editing software. You can use free tools like QuickTime, iMovie, or Final Cut Pro X.
Trim your clips to meet the length requirements of 15 to 30 seconds. Arrange the clips to create a cohesive flow, focusing on highlighting the key features of your app.
Add Visual Enhancements
Incorporate graphics like touch hotspots to show users how to interact with the app. Use smooth transitions, such as dissolves or fades, that match the app's functionality. Finally, ensure the resolution meets the native app specifications for the best visual quality.
Incorporate Audio
To create an engaging app preview video, start by incorporating audio. Choose a consistent musical score that matches your app’s tone. This helps set the mood and captures viewer interest. Next, add sound effects that are relevant to the in-app actions you showcase.
These effects enhance the user experience and make your app more relatable. A clear voiceover can improve understanding and engagement.
Text Overlays and Context
Use text overlays to enhance clarity. Since videos autoplay muted, adding copy helps viewers understand your app better. Ensure the text is legible and concise. Avoid seasonal references to keep your content relevant over time. It's also important to disclose any necessary in-app purchases or subscriptions, so users know what to expect.
Review and Finalize
After creating your app preview video, it’s important to review and finalize it. Start by previewing the video to ensure it flows well and adheres to the guidelines. Pay attention to pacing; make adjustments if necessary.
Check the audio balance to ensure clarity. Finally, confirm that all content complies with App Store guidelines before proceeding to submission.
Export and Upload
Export it in the required format. Ensure the file size does not exceed 500MB and the bit rate is between 10-12 Mbps.
Next, upload the video to App Store Connect while following all necessary specifications. Finally, set the default poster frame for your video as needed.
Monitor Performance
Once your app preview video is live, it’s important to track its performance. Pay attention to user engagement metrics. These metrics will help you understand how well your video resonates with viewers. Gather feedback from users to identify areas for improvement.
Use this information to enhance your future app preview videos. By continuously monitoring performance, you can create more effective content that better meets user needs.