AppLaunchpad vs Placeit: Detailed Comparison

App Store and Google Play screenshots play a huge role in whether someone installs your app or skips it. Most users don’t read long descriptions anymore. They scroll, glance at visuals, and try to understand an app's value in just a few seconds. If screenshots fail to explain what the app does or why it matters, users move on without hesitation. That’s why picking the right app store screenshot generator early on can directly affect installs.

As a result, choosing the right app store screenshot generator is not just a design decision. It’s a growth decision. Today in this blog, we are going to cover Placeit and AppLaunchpad, how they stack up against app screenshots, and which tool is right for you.

Placeit Overview

Placeit is a large, all-in-one design platform. It offers mockups, videos, logos, thumbnails, and social media graphics. Creating app store screenshots is only one small part of what the platform supports, and many people approach Placeit as a mockup tool rather than a dedicated app store screenshot generator.

One of Placeit’s biggest strengths is visual variety. You can create lifestyle mockups showing phones in real environments, hands holding devices, or apps displayed in everyday scenes. This works very well for ads, landing pages, and campaigns. Many designers rely on Placeit as a marketing tool rather than strictly for app store screenshots.

However, Placeit is not built around app store screenshot templates or store-specific rules. That difference becomes noticeable when managing multiple device sizes, updating screenshots often, or preparing visuals for both App Store screenshots and Google Play screenshots.

AppLaunchpad Overview

AppLaunchpad is built specifically for app store screenshots and Google Play screenshots. It does not cover other design needs, such as logos or videos. Every feature inside AppLaunchpad exists to support app listing visuals in a focused way.

From the first interaction, AppLaunchpad behaves like a purpose-built app store screenshot generator. Templates follow store-friendly layouts, export sizes match platform requirements, and workflows are tailored for App Store or Play Store.

Let’s look at how AppLaunchpad and Placeit compare in terms of app screenshots and what each tool offers.

Takeaway from Table: Placeit is broad and flexible. AppLaunchpad is narrow and specialised. If your priority is marketing visuals and lifestyle mockups, Placeit can be a good fit. If your priority is a reliable app store screenshot generator explicitly built for app store screenshots, AppLaunchpad is purpose-built for that role.

#1 App Store & Play Store Compliance

App store screenshots must follow strict rules. Screenshot sizes, aspect ratios, device frames, and guidelines all matter. Even small mistakes can lead to rejected uploads or cropped visuals that hurt credibility and conversions.

When using AppLaunchpad, compliance feels built in. As an app store screenshot generator, it exports screenshots in Apple and Google-approved formats by default. Both app store screenshots and Google Play screenshots are generated in the correct sizes without manual resizing or compression. 

For example, in the image above, check the dimensions below the screenshots. You can see that each screenshot for the Latest iPhone model is 1290 × 2796 px (portrait), as per Apple’s guidelines.

Placeit supports screenshots, but compliance is mostly manual. On Placeit, you need to double-check dimensions and other requirements after export, especially when submitting updates across multiple devices.

Verdict: In the AppLaunchpad vs Placeit comparison, AppLaunchpad reduces compliance risk and saves time during app submission.

#2 Screenshot Template Structure

Effective app store screenshot templates follow a straightforward narrative. They usually introduce the core value first, then explain key features, and finally reinforce trust or differentiation.

AppLaunchpad provides app store screenshot templates designed around this exact flow. Each screenshot has a defined storyline, making the app store screenshot generator easier to use, even for non-designers. The complete set of screenshots feels connected.

Placeit offers visually strong mockups, but most templates are generic. You have to design the structure yourself, which increases effort and leads to inconsistencies across app store screenshots.

Verdict: AppLaunchpad has a better template structure that follows App Store and Google Play Store guidelines for screenshots.

#3 Device Support and Auto-Resizing

Modern apps need app store screenshots across many devices. Different iPhone sizes, different Android screens, and sometimes tablets as well.

AppLaunchpad supports the latest devices and lets you clone screenshots across various device sizes effortlessly. This is precisely what a scalable app screenshot tool should provide when listings need frequent updates across multiple platforms.

In the image above, we see the recently launched iPhone 17 Pro Max in multiple color variants at AppLaunchpad. 

The latest iPhone model on Placeit is currently the iPhone 11 Pro Max, as shown in the image. 

Placeit includes multiple device mockups, but resizing is manual. Each additional device means extra work and more chances for layout issues. 

Verdict: AppLaunchpad offers a more up-to-date device library and handles multi-device screenshot scaling more efficiently.

#4 Text Editing and Screenshot Readability

Text readability is critical in app store screenshots. What looks fine on a large canvas can become unreadable in store previews if spacing and hierarchy are not handled well.

AppLaunchpad layouts are designed for short, clear text copy. The text hierarchy remains the same and within safe text areas, even if the length of text captions increases. 

You can also upload custom brand fonts on AppLaunchpad to maintain brand consistency.

Placeit offers greater freedom in font selection and text placement. That flexibility is helpful for branding, but it also increases the risk of broken layouts if text runs long.

Verdict: AppLaunchpad offers better text readability for store listings.

#5 Workflow Speed and Updating Screenshots

App screenshots are rarely final. Different messaging, UI changes, and new features are released regularly, so you need to update your screenshots too.

AppLaunchpad is built for iteration. Updating text or swapping screens across multiple app store screenshot templates is fast and straightforward, which matters when you are running experiments or seasonal updates.

Placeit works well for one-off visuals, but updating a complete set of screenshots requires more manual effort. It’s a general app screenshot tool.

Verdict: AppLaunchpad supports faster long-term screenshot iteration and updates.

#6 App Features to Clear Screenshots

Each app store screenshot should clearly explain one feature. Users should be able to scan a screenshot and immediately understand what problem the app solves or what action it enables.

AppLaunchpad treats screenshots as feature slots by design. Each layout encourages a single clear message per screen, helping keep app store screenshots focused and easy to understand. This approach works well when using an app store screenshot generator for feature-driven apps.

Placeit is more focused on visual composition. You can still explain features, but clarity depends on how carefully you design each layout using the app screenshot tool.

Verdict: In the AppLaunchpad vs Placeit comparison, AppLaunchpad makes feature communication clearer with less manual effort.

#7 Localization and Multi-Language Support

Localization means translating the text in screenshots into other languages so your app can reach users in different regions. This affects both App Store screenshots and Google Play screenshots for global apps.

AppLaunchpad includes built-in localization. You can translate all text in the screenshots in one click, and the app store screenshot generator handles layout adjustments automatically. This makes scaling to multiple languages much easier.

The image above is from AppLaunchpad, showing that all the text in the template has been translated into Chinese.

Placeit does not offer localization features. You need to use external translation tools and manually update every screenshot using the app screenshot tool, which is time-consuming if you need to localize in multiple languages.

Verdict: AppLaunchpad scales better for multi-language screenshot localization.

#8 Branding and Customization Control

Brand consistency is essential for app store screenshots. Fonts, colors, and layout style should match your brand identity.

AppLaunchpad allows deeper customization inside its app store screenshot templates. You can control typography, colors, spacing, and add a brand logo while still staying within store-friendly layouts.

You can further customize your brand assets with effects such as shadows, borders, flips, and positioning.

Placeit offers a dedicated brand kit, but it provides less flexibility than a focused app store screenshot generator. You can add brand logo, colors, and fonts, but it offers less customization of brand assets than AppLaunchpad.

Verdict: This remains a tie; AppLaunchpad and Placeit both offer brand asset features. However, on AppLaunchpad, you can apply advanced editing to brand assets.

#9 Portrait and Landscape Screenshot Support

Most app store screenshots are in portrait orientation, but some apps, like games and streaming apps, require landscape layouts.

AppLaunchpad offers pre-designed landscape templates where devices are placed horizontally, and layouts feel intentional. This is useful when you need consistent orientation across stores.

Placeit includes horizontal and landscape orientation filters, but some mockups still show vertical devices inside wide images, which can feel confusing in store listings.

Verdict: AppLaunchpad handles orientation more cleanly for store listings.

#10 Pricing Value for Screenshot-Only Use

Pricing matters when screenshots are your primary focus. Paying for features you don't need doesn’t make sense if you only need listing visuals.

AppLaunchpad’s pricing is centered around using an app store screenshot generator. You pay for screenshot functionality, iteration, and localization. You are paying for the features you absolutely need. 

AppLaunchpad offers 2 Plans: 

• Free: $0

• Pro Plan: Starts at $29/month.

Moreover, AppLaunchpad offers a 50% discount on the yearly Pro plan, which is great for developers or teams that undergo frequent updates and maintenance of screenshots. 

Placeit bundles screenshots with videos, logos, and other assets. That only makes sense if you plan to use the full creative suite and aren’t limited to just an app screenshot tool. Placeit offers an Unlimited Subscription plan starting at $7.47/month. 

Verdict: The honest answer depends on what you want to achieve and how you plan to use your screenshots. If you are specifically looking for app store screenshots, AppLaunchpad is your best option, and if you just need mockups for social media or app promo, Placeit is the right choice.

On Reddit and other forums, AppLaunchpad and Placeit are famous for their own reasons. Placeit is often praised for mockups and marketing visuals, while AppLaunchpad is mentioned as a popular app store screenshot generator for listings.

Below are a few examples of what Redditors think of AppLaunchpad as an App store screenshot generator, given by Reddit AI

Below is a screenshot taken from a Reddit thread around app store screenshot tools.

This Reddit user uploaded a post regarding the screenshots he made on AppLaunchpad. Here’s what he said

Here’s what Redditors are saying about Placeit iPhone mockups sourced by Reddit AI

Takeaway: Many users highlight faster updates, fewer submission issues, and clearer structure when using AppLaunchpad for app store screenshots. Placeit is mostly used for iPhone mockups. However, a few critical feedback mentioned that Placeit has become generic, has color accuracy issues, and has no platform integration. 

If app store screenshots are central to your growth, AppLaunchpad is the stronger choice. It reduces friction, supports localization, and scales well as your app evolves.

Placeit still works well for marketing visuals and lifestyle mockups. But on App Store or Google Play Store, focus matters most when screenshots directly affect installs and conversions.

For teams that want a reliable app store screenshot generator rather than a general design tool, AppLaunchpad fits naturally into long-term app growth workflows. 

1. Is Placeit suitable for App Store screenshots?

Placeit can be used as an app screenshot tool, but it works best for basic or occasional needs. You need to manage sizes manually, safe areas, and layout consistency for app store screenshots. For teams that are frequently updating store listings, this manual effort can add up over time.

2. Why choose AppLaunchpad over Placeit for app screenshots?

AppLaunchpad is built purely as an app store screenshot generator. This focus reduces errors, speeds up workflows, and makes it easier to manage app store screenshots as your app grows. It is invaluable when screenshots are part of ongoing optimization rather than a one-time task.

3. Can I use Placeit to localize app screenshots?

No, Placeit is a mockup tool and does not offer localization. You need to manually translate text captions and add them to screenshots in Placeit. If you are looking for an automatic, one-click localization, use AppLaunchpad.

4. Does Placeit offer app store screenshot templates?

No, Placeit does not offer templates for app store or Google Play Store screenshots. You get individual(single) mockups only, which you can later use to create a set of screenshots. 

5. Can I use Placeit and AppLaunchpad together?

Yes. Many teams use Placeit for marketing visuals and AppLaunchpad as their primary app store screenshot generator for listings. This hybrid approach works well when you want both promotional mockups and store-ready screenshots.